
Why Your Roof Matters More in Wisconsin's Northwoods

Wisconsin Roofing Services include roof installation, repair, and maintenance. We also offer storm damage restoration and seamless gutters. These systems are built to handle our harsh winters and heavy snow.
Core services we offer across the Northwoods:
- Roof replacement and installation: We use GAF shingles, metal roofing, and commercial flat roofs.
- Roof repairs and maintenance: We fix leaks, chimney flashing, and ice dam problems.
- Storm damage restoration: We inspect for wind and hail damage and help with insurance claims.
- Seamless gutters and gutter guards: We install gutters that protect your home from water damage.
Your roof is your first line of defense against heavy snowfall, freezing winters, strong winds, and summer storms. In the Northwoods, roofing is not just about curb appeal. It is about keeping your family safe, your heating bills under control, and your investment protected year after year. The right contractor will use materials built for Wisconsin's climate, keep your job site clean, and back their work with a solid warranty.
I'm Tyler Blair, co-owner of Eagle River Roofing. I have spent years helping property owners across the Northwoods. We choose and install durable Wisconsin roofing services that stand up to our toughest weather. Our team has installed thousands of roofs and millions of feet of gutters. We are GAF Master Elite certified. This means we can offer stronger warranty options when your full system qualifies.

How the Wisconsin Climate Affects Your Roof
Living in places like Eagle River, Rhinelander, or Minocqua means we get to enjoy beautiful lakes and forests. But it also means our homes take a beating. The climate here is one of the biggest factors in how long your roof lasts. Heavy snow is the most obvious challenge. A single cubic foot of wet snow can weigh up to 20 pounds. When you have several feet of it sitting on your roof, that is a massive amount of weight.
Ice dams are another huge problem in the Northwoods. These happen when heat escapes from your house into the attic, melting the snow on the roof. That water runs down to the cold edges of the roof and freezes, creating a block of ice. This ice "dam" traps water behind it, which then soaks under your shingles and leaks into your walls. This is why proper insulation and attic ventilation are so important. They keep your roof deck cool and prevent that melting-and-freezing cycle.
We also deal with massive temperature swings. It might be 90 degrees in July and 30 below zero in January. These changes cause your roofing materials to expand and contract. Over time, this can make shingles brittle or cause nails to pop. While we often look at Milwaukee weather patterns to see what is coming our way from the south, we know the Northwoods usually gets hit harder and stays colder longer.
Moisture control is a year-round job. Summer storms bring heavy rain and high winds that can peel back old shingles or blow debris onto the roof. Regular roof repairs and seasonal maintenance are the best ways to catch small issues before they turn into expensive disasters. We recommend checking your roof every spring and fall to make sure everything is sealed tight.
Common Wisconsin Roofing Services for Your Home
When you are looking for Wisconsin Roofing Services, you want to know what your options are. Most homes in our area use either asphalt shingles or metal roofing. Both are great choices, but they work differently.

At Eagle River Roofing, we only use GAF shingles for our residential shingle projects. We find that GAF architectural shingles offer the best durability and wind resistance for our specific climate. They are built to stay flexible even when it is freezing outside, which helps them last longer.
Comparing Popular Roofing Materials in Wisconsin
| Feature | GAF Architectural Shingles | Standing-Seam Metal Roofing |
|---|---|---|
| Lifespan | 25 to 50 years | 50+ years |
| Initial Cost | Lower | Higher |
| Snow Shedding | Moderate | Excellent |
| Maintenance | Low | Very Low |
| Best For | Most residential homes | Steep slopes and modern designs |
Beyond the roof itself, you need a way to move water away from your house. That is where gutter services come in. We install seamless gutters that are custom-fit to your home on-site. Seamless gutters are better because they do not have joints that can leak or pull apart under the weight of ice. Adding gutter guards is also a smart move in the Northwoods because we have so many pine needles and leaves that love to clog up downspouts. You can find more info about roofing services on our main service page.
Residential Wisconsin Roofing Services
For most families in Eagle River, Rhinelander, or Minocqua, a roof replacement is a once-in-a-lifetime event. We focus on making it as easy as possible. Our residential Wisconsin Roofing Services start with a deep dive into your roof's current health.
We use advanced leak diagnostics to find out why a roof is failing. Sometimes it is not the shingles at all; it might be cracked chimney flashing or a lack of ice and water shield in the valleys. We make sure these weak spots are fixed during every installation. For example, on our Eagle River duplex project, we installed GAF HDZ shingles along with seamless gutters to provide a complete water management system that will last for decades.
Standing-seam metal roofing is another popular choice for folks who want a lifetime roof. It is especially good at shedding snow, which prevents ice dams from forming in the first place. If you have a very steep roof or a home with lots of trees nearby, metal might be your best bet.
Commercial Wisconsin Roofing Services
Business owners in Rhinelander and Tomahawk have different needs. Commercial buildings often have flat or low-slope roofs that require different materials. We specialize in TPO (Thermoplastic Polyolefin) systems. These are white, reflective membranes that are heat-welded together. They are incredibly tough and help keep your building cool in the summer, which saves you money on energy bills.
Our commercial roofing team also handles industrial repairs. Flat roofs are prone to ponding water, which can lead to leaks if the seams are not perfect. We also do specialized work like the Rhinelander office gutter project, where we installed heavy-duty seamless gutters to make entrances safer for customers and employees by preventing ice from dripping onto the sidewalks.
Handling Storm Damage and Insurance Claims
Storms are a fact of life in Wisconsin. Whether it is a summer hailstorm or a high wind event in the fall, your roof takes the brunt of it. Hail can knock the protective granules off your shingles. This leaves the asphalt underneath exposed to the sun. Wind can lift shingles or even tear them off completely.
When a storm hits, the insurance process can feel overwhelming. We help our neighbors in the Northwoods by providing honest, thorough inspections. We look for signs of damage that might be hard to see from the ground, like:
- Granule loss: Check your gutters for sand or small rocks after a storm.
- Bruising: Soft spots on shingles caused by hail impact.
- Missing shingles: Often found in the yard after high winds.
- Creased shingles: When wind lifts a shingle but does not blow it away, it leaves a permanent mark.
- Dented metal: Dents on your gutters, vents, or flashing are clear signs of hail.
We believe in being a good part of the community. Just like other companies in the state, we know that Wisconsin roofing supports local charities and helps keep our towns strong. When you work with a local contractor for your insurance claim, you are working with someone who will be here long after the storm chasers have left for the next state.
Choosing the Right Local Contractor
Choosing a contractor for Wisconsin Roofing Services is a big decision. You want someone who knows the local building codes. They should understand exactly how much snow falls in Eagle River compared to Rhinelander.
One of the most important things to look for is a workmanship warranty. A manufacturer's warranty covers the shingles if they are defective, but a workmanship warranty covers the installation. If a leak happens because a nail was placed wrong, you want a company that will come back and fix it for free. Because we are GAF Master Elite contractors, we can offer some of the strongest manufacturer guarantees in the business.
We also pride ourselves on tidy job sites. There is nothing worse than finding roofing nails in your driveway or flower beds for months after the job is done. We use specialized equipment to catch debris and perform multiple sweeps with high-powered magnets to make sure your yard is safe for your kids and pets.
Clear communication is our secret sauce. We keep you updated from the first instant estimate to the final walk-through. You will always know what we are doing and why we are doing it.
Frequently Asked Questions about Wisconsin Roofing Services
What are the signs I need a new roof?
If your roof is over 20 years old, it is time to start looking. Common signs include shingles that are curling at the edges, bald spots where granules have washed away, or missing shingles. If you see water stains on your ceiling or sagging sections on your roofline, you should call us immediately. These are signs of structural issues or active leaks that can cause rot.
How much do Wisconsin roofing services cost?
The cost depends on the size of your roof, the materials you choose, and how many layers we have to tear off. A simple repair might cost a few hundred dollars, while a full replacement for a standard home can range from $10,000 to $25,000 or more for metal. We offer financing options to help make the project more affordable. You can get a quick idea of your costs by using our instant estimate tool.
Why is attic ventilation important in the Northwoods?
Ventilation is the key to a long-lasting roof in Wisconsin. It allows hot air to escape in the summer and keeps the roof deck cold in the winter. This prevents ice dams and stops moisture from building up in your attic. Without good airflow, your shingles can actually "cook" from the inside out, cutting their lifespan in half.
Conclusion
At Eagle River Roofing, we are not just contractors. We are your neighbors. We live and work in the same Northwoods communities you do, from Minocqua to Rhinelander and everywhere in between. We know that a roof is more than just shingles and nails. It is the lid on the box that holds everything you love.
Whether you need a quick repair for a leaky chimney or a brand-new standing-seam metal roof that will last for the next fifty years, we have the expertise to get it done right. We focus on durable installations, clear communication, and leaving your property cleaner than we found it.
If you have questions about your roof or want to see how we can help protect your home, please contact us for Wisconsin roofing services. We would be honored to help you build a roof that is Northwoods tough.

